On this episode, we have Jay Albany who is the CEO of Wide Open Agriculture.
Wide Open Agriculture is Australia's leading regenerative food and agriculture company and operates 3 distinct enterprises. Under the name Dirty Clean Food, they operate a direct-to-consumer e-commerce platform that sells 300 different regenerative and artisan products directly to wholesale customers and individual consumers. They’ve also launched a line of branded, oat-milk-based CPG products under the Dirty Clean Food name as well.
WOA is focusing its future growth on its third enterprise - producing and supplying Buntine Protein® created by processing Australian sweet lupin. Sweet lupin serves as a rotational crop in regenerative systems of the Western Australian wheat belt but currently does not have a large, profitable market as a human food ingredient.
Wide Open Ag’s business is a beautiful blend of targeting both local and global impact while operating under their “4 returns” mandate which includes financial, natural, social and inspirational returns.
Episode Highlights:
👏 Their mission to regenerate the Western Australian wheat belt
🔮 How Jay met the Founders and joined the team
🥩 Bringing better food to Western Australia
🍔 Landing a burger joint to catalyze their brand
📈 Growing Dirty Clean Food to $12M
🥛 Launching the world’s 1st regenerative oat milk
💰 Sweetening the economics of sweet lupins
💥 Introducing Buntine Protein® - a better plant-based protein
🔥 Why Buntine Protein® is better
👍 Tackling local and global impact at once to scale regen
Links:
https://wideopenagriculture.com.au/
https://www.dirtycleanfood.com.au/
https://shortorder.com.au/home
https://www.oatly.com/
https://us.minorfigures.com/
https://www.dirtycleanfood.com.au/pages/buntine-protein-explained
https://www.curtin.edu.au/
https://smallcaps.com.au/wide-open-agriculture-acquire-prolupin-worlds-largest-lupin-protein-producer/
https://www.saputodairyaustralia.com.au/en
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